PRIVACY POLICY

Effective Date: March 2026

Maserati Houston (“Dealership,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our dealership located at 23110 IH 45 North, Spring, TX 77373, use our website located at https://maseratihouston.com (the “Site”), submit inquiries via online forms, interact with our digital tools, or engage with our mobile messaging services.

1. Information We Collect

We collect personal information that you provide directly to us, information collected automatically through digital tools and cookies, and information received from third-party partners (such as vehicle manufacturers, financing partners, or digital marketing services):

• Personal Identifiers: Name, physical address, email address, phone number, date of birth, and driver’s license number.
• Commercial & Vehicle Information: Vehicle Identification Number (VIN), make, model, trim, service history, trade-in details, and purchase preferences.
• Financial Services & Credit Information: Credit application details, household income, employment history, and payment details submitted for vehicle financing, leasing, or service payment processing.
• Communications & Inquiries: Text or details submitted via contact forms, test drive scheduling, quote requests, appointment bookings, service inquiries, or customer feedback.
• Device, Technical Usage & Tracking Data: IP address, browser type, operating system, language preferences, referring website URLs, session duration, clickstream data, page interaction data, and device identifiers collected via cookies, web beacons, pixels, and related tracking technologies for site functionality, analytics, and tailored marketing.

2. How We Use Your Information

We use the personal information we collect for primary business operations, including processing vehicle sales, leases, trade-ins, service appointments, parts orders, and financial applications; responding to inquiries; delivering customer service; communicating recall notices or safety updates; and customizing marketing communications.

3. Mobile Messaging & Phone Number Privacy (10DLC Compliance)

Maserati Houston respects your mobile privacy. When you provide your mobile phone number to us or opt in to receive text messages via website forms, chat tools, or service applications:

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except with service providers that support the delivery and operation of our text messaging program.

Mobile numbers collected are strictly used to fulfill customer requests, provide transaction updates, deliver vehicle quotes, send appointment reminders, and transmit customer-requested text communications. You can opt out of mobile text communications at any time by replying STOP to any message received from us.

4. How We Share Your Information

Except as stated in Section 3 regarding mobile opt-in data, we may share personal information with:

• Authorized Service Providers: Operational vendors, software hosts, CRM managers, and analytical platforms performing services on our behalf under confidentiality agreements.
• Manufacturer & Financial Partners: Maserati North America, Inc. and affiliated financial institutions to facilitate vehicle warranties, safety notices, roadside assistance, and financing options.
• Legal & Regulatory Authorities: When required by law, court order, subpoena, or to protect the legal rights, safety, or security of Maserati Houston, our clients, or the public.

5. Your Privacy Rights & Choices

Depending on your location and applicable law, you may have specific privacy rights regarding your personal information:

• California Resident Rights (CCPA/CPRA): California residents have the right to request disclosure of personal information collected, sold, or shared; request deletion or correction of personal data; opt out of the sale or sharing of personal information for cross-context behavioral advertising; and limit the use of sensitive personal information, without discrimination.
• Nevada Resident Rights: Nevada consumers have the right to opt out of the sale of certain covered personal information to third parties who intend to license or sell that information.
• European / International Rights (GDPR Compliance): To the extent GDPR applies, individuals located in the European Economic Area or UK have the right to access, rectify, or erase personal data; request restriction of processing; object to processing based on legitimate interests or direct marketing; and data portability.

To exercise any of these privacy rights, please submit a request using our online contact form at https://maseratihouston.com/contact-us/ or call us at (281) 907-5600. We will non-discriminatorily process your request in accordance with applicable legal requirements.

6. Security & Data Retention

We maintain comprehensive physical, administrative, and technical security measures designed to protect personal information from unauthorized access, acquisition, loss, alteration, or disclosure. Personal information is retained only for as long as necessary to fulfill the primary business purposes outlined in this policy, satisfy warranty and manufacturer requirements, resolve legal disputes, enforce agreements, and comply with statutory data retention obligations under federal and state laws.